What is a KPI and how can these metrics help you?

According to "Content Trends 2017," 78.1% of companies that document their strategy believe they are successful. Among companies that did not provide this document, the percentage dropped to 25.2% Managing key performance indicators includes defining those key performance indicators, monitoring them, making decisions and taking corrective action when necessary, and implementing a culture of continuous improvement of the monitored processes. These numbers are the best way to understand if your results meet the goals of your digital marketing strategy and if your company has the desired return on investment.

For you who are feeling lost and wondering where to start, focus on primary KPIs to build relevant metrics that help you make better decisions. To do this, consider:

1. leads;

2. traffic;

3. acquisition cost per lead;

4. total revenue;

5. revenue per purchase;

6. conversion rate.

After the initial analysis of these metrics, you can consider secondary indicators for tracking and improvement, such as:

1. Cost per lead at each stage of the funnel;

2. Recurrent visits to your site

3. Traffic origin (organic, paid, social networks, e-mail and others);

4. Average price per capture action.

With this, meet your goals well and develop strategies that meet the company's expectations. Then, choose the really important KPIs and start tracking them.